Are You Turning Away Potential Business?

Did your last email message gain you a fan or turn away business? If your thoughts turned immediately to the last customer interaction you had via email, think again. When approaching business from a holistic view, EVERY person you interact with is a potential customer or a referral source. That has never been more true than in this age of social media and hyper-connection. Recently, I attended a local business fair and connected with four people. The next day, I sent off a brief email to each of the four, shared my appreciation of our connection and sent a link to the content we had discussed, with an invitation for them to check it out. No pitch, just friendly, here’s the info we talked ab

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